Growth in India’s children’s snacking market driven by convenience, health and safety

Globally, the snacking sector benefitted from habits developed during the COVID-19 pandemic and its related lockdowns.

In India, the children’s snacking market in particular has been seeing significant growth, with parents increasingly seeing children-targeted snacks as a convenient yet important part of their diets – with the caveat that no compromise is made on the health, nutrition and food safety aspects.

“Here in India we have definitely seen that the importance of snacking has been going up, and as mothers the occasions and frequency of providing these snacks to the kids has also been increasing,”​ kids’ snacks brand Snack-A-Doodle Co-Founder Simer Dhall told FoodNavigator-Asia​.

“This was accelerated by COVID-19, and became very apparent in 2021 [amidst all the lockdowns] – initially mothers here have always looked at snacks as a 5pm thing previously, but after that these became increasingly important as a food that was easy and convenient to give to our children any time of the day.

“It’s really common to see children, like my own son for example on a Saturday when he’s off from school wanting a snack at 11am, 3pm, 6pm and this was exacerbated by everyone being stuck at home and basically wanting to constantly eat – so much so that the snacking culture essentially became habit for both parents and kids.”